WEEK 3, DAY 17
Sunday, February 28th, 2010I’ve been thinking more on the sustainability/alternative energy idea and have come back to some books from the If Products Could Tell Their Stories class. The one I have in my bag at the moment is the well known Cradle to Cradle. I’m also going back into Emotional Design and Shopping Our Way to Safety.
It’s pretty evident to me that all these things are intertwined – and they inherently address our (not sure who “our” is exactly, but certainly mine) manner of consumerism.
I can say that I’ve spent a good portion of time when looking for and researching products I want to own – whether it’s the nuance of detail in design, the materials, and/or the final price that drives my search. I wonder what percentage of online shoppers – or shoppers in general go to such lengths. I also wonder if perhaps a materials breakdown or some kind of sustainability rating will soon enough become a part of the shopping search engine process.
If even novel at first, such a feature would really augment the consumer experience. Would it make consumers overly self-conscious about what they’re purchasing or even desiring? Could it make manufacturers more responsible? Could it work? Even then – how could it be smartly implemented in a way that would feel balanced to both consumers and manufacturers/companies? I think it would be an interesting possibility that could work similarly to the way consumer ratings are created, though admittingly time-intensive.
Definitely something to ponder.











